Awards Categories

The Gulf Customer Experience Awards
recognise and celebrate the delivery of an exceptional customer experience.


Decide if you are going to make a Sector specific, Discipline specific or People specific entry for the Gulf Customer Experience Awards based on the category titles below.

Decide if you are going to make a Sector specific, Discipline specific or People specific entry for the Gulf Customer Experience Awards based on the category titles below.


Categories - making a choice Download PDF


Multiple category entry

Having decided on one entry, it may be the content can quickly be adapted to submit multiple entries. Your entry may also suit a different Category and indeed make a great individual or team entry. Maximise your chances of winning by entering multiple categories.

Automotive, Travel & Transport - Air travel, car dealership, car hire, repair, roadside assistance, car servicing, logistics, delivery services

Financial/Insurance Services: Banking and Investment - Any type of banking and/or investment services including credit card companies and investment funds including Any type of insurance provision including home, life, business, car

Government Services - policing, public information, local service, public sector

Professional Services - Accountants, consultancy, business support, Professional, Scientific and Technical activities

SME - Medium, Small & Micro Organisations

Wellbeing and Health - Healthcare equipment & supplies, Healthcare providers & services, Pharmaceuticals, Biotechnology & Medical Research, Medical & Dental practice, Nutritionists & Dieticians, Alternative Medicine

Retail - Restaurants, retailers, Logistics, delivery services, consumer services, Clothes, food, books, DVDs, gifts and any other retail products, Fine dining, fast food

Hospitality, Leisure & Entertainment - Hotels, holidays, cinemas, gyms, ticketing and any other providers of related services, Travel Agencies, Tour Operators

Energy and Manufacturing - Oil and gas, construction, energy and manufacturing companies

Technology and Telecoms - Provision of software or hardware, online or offline, B2B or B2C, Telecommunications companies, mobile and internet service providers

Media, Publishing & Education - Provision of books, magazines, publications, newspaper, learning and other media.

Contact Centre - Any type of contact centre

Client Relationship Management - Using CRM and/or related CRM technology to deliver great customer experience

Insight & Feedback - Listening to customers and making high impact use of the knowledge gleaned, providing customer insight gathering and sharing services

Social Media & Email - Using individual or a mix of the channels available - Facebook, Twitter and Linked In

Employee Engagement - Delivery of a great Customer Experience through people initiative(s)

Business Change or Transformation - Delivery of a great Customer Experience through change or transformation of the organisation

New Product, Product Improvement - Delivery of a great Customer Experience through change or addition to product

Customer Experience Professional - Who has identified and responded to an opportunity resulting in significant impact on customer experience and as a result, the organisation

Customer Experience Professional Woman - Who has identified and responded to an opportunity resulting in significant impact on customer experience and as a result, the organisation

Customer Experience Team - That has identified and responded to an opportunity resulting in significant impact on customer experience and as a result, the organisation

The Gulf Digital Experience Awards
recognise the delivery of an exceptional customer experience through digital channels and media.


Decide if you are going to make an entry for the Gulf Digital Experience Awards based on the category titles below.

Best Application - From Apps for public use to more complex applications for commercial use

Best Integrated Approach - Using a mix of digital channels – mobile, social media

Best Internal Use of Digital - Improving employee experience via digital e.g. intranet, using digital to help employees better deliver customer experience

Best Use of Mobile - Using phone, tablet to deliver an exceptional customer experience

Best Use of SEO - Optimising online presence/search

Digital Strategy - That implemented an effective digital strategy that lead to positive business results

Digital Pioneer - Early adopter of digital media for internal or external use which lead to positive business results

SME Use of Digital - Medium, Small & Micro Organisations that delivers the best digital experience

Digital Agency - That delivers the best digital experience or improvement in digital experience or helps others do this

Digital Experience Professional - Who has identified and responded to an opportunity that has resulted in significant impact on digital experience and as a result, the organisation

Digital Team - That has identified and responded to an opportunity that has resulted in significant impact on digital experience and as a result, the organisation

The Gulf Employee Experience Awards
are unique in recognising and celebrating best practice in the delivery and improvement of outstanding employee experience.


Decide if you are going to make an entry for the Gulf Employee Experience Awards based on the category titles below.

Employee Engagement - Engaging employees to deliver great Employee Experience and consequently business results

Employee Insight and Feedback - Listening to employees, making high impact use of the knowledge gleaned to deliver great Employee Experience

Nationalisation (eg Emiratisation, Saudization, Omanisation) - Initiatives to employ Gulf Citizens in a meaningful and efficient manner HR Team of the Year

Inspiring Leader of the Year - Who has delivered great Employee Experience by leading from the front – from the most junior staff to the owner of the company, from HR/L&D professional to consultant

An Overall Gulf Customer Experience Awards and Overall Gulf Digital Experience Awards and Overall Gulf Employee Experience Awards
Winner will also be announced on the day. This is derived from the entry that achieves the Judges’ highest score from all categories in each of the Awards i.e. the ‘Winner’s Winner!’

enter now

Are you ready to enter? Click on enter now button. If you’re still unsure and need some guidance, please call Mark Hamill on +971 56 752 2028 or email mark@awardsinternational.ae