KEY DATES

LOVE YOUR CUSTOMER. LOVE YOURSELF.

DUBAI
HOW TO ENTER

What a fabulous experience this was, with so many CX professionals in one place! How can one leave without feeling even more motivated about putting customers at the heart of your business? Well done to judges who gave up their time - the effort and passion in those presentations was outstanding!
Emma Sutton, Senior Customer Director EMEA, Cloud Transformation, Oracle

Welcome

to the Gulf Customer Experience Awards!

This is the region’s premier celebration of CX excellence, and it will be held LIVE in Dubai on 15th and 16th February 2021.

Brought to you by Awards International, the GCXA™ celebrates the incredible work of CX professionals across the Gulf - and gives you a chance for recognition.

It’s a complete end-to-end experience: from the moment you arrive to the end of the Awards ceremony, you will find the day and evening fulfilling, enlightening, and fun! We are proud our customers share this view: Kantar research showed that last year our sister event, the UK Customer Experience Awards, had:

Customer Satisfaction
Net Promoter Score of +72
Research by Kantar. n=158

Not only was the event entertaining, it also provided an excellent opportunity to learn about CX efforts in a wide range of activities from an interesting mix of organisations.
Jan Rozendaal, Managing Consultant, Looyint

Awards experience: from start to finish

We’re excited to announce that the Awards will be a hybrid event in which Finalists present to judges ONLINE on 15th February, while a LIVE CXPA networking event will be held that afternoon for attendees to meet and expand their contacts in-person

The following day 16th February, the Awards ceremony will be held LIVE for winning CX initiatives to be celebrated in-person at a special gala luncheon.
Finalists will of course have the option to view the ceremony online via streaming if they wish, but the option to attend in-person offers unparalleled networking opportunities with some of the MENA region’s most customer-centric organisations.

The GCXA™ forms the backbone of CX Week in the Gulf; along with the CXPA meeting on 15th February, the Awards ceremony will be followed on the 17th & 18th February by the CX Professional Masterclass with Awards host, author, and global CX influencer Ian Golding.

For any CX professional looking to celebrate their achievements and expand their knowledge, these are unmissable opportunities!

As for the Awards ceremony, this is a chance to celebrate your success with your team and learn more about the rapid progress in Customer Experience over the last year, either online or live at this glittering gala event.

Will you be there to hear the name of your organisation called out as a winner in one or more of our 12 categories?

We believe our colleagues are brilliant at what they do; they make it their personal responsibility to make things as easy as possible for customers. This nomination shows that all their hard work is paying off, and is being recognised.
Lee Robinson, Customer Service Director, Baxi Customer Support

Fairest Awards

  • At least 5 judges per category
  • Each entry is scored at least 10 times
  • 3,000 scores on the day, plus 3,000 scores from written entries


No other Awards event involves this level of scrutiny for entries.

The Independent Awards Standards Council assessed our judging process at the UK Customer Experience Awards in 2019, and we’re delighted to have received their highest honour: the Gold Trust Mark!

With online presentations, in-person networking opportunities, and a live gala event, the GCXA™ is so much more than an Awards ceremony - it’s the most significant celebration of Customer Experience in the Gulf and beyond.

Awards programmes are a way to demonstrate good practice. Complaint handling is a space that gets negative feedback, but it can show that companies are improving and making a difference.
Emma Sutton, Senior Customer Director EMEA, Cloud Transformation, Oracle

CX Movement

GCXA™ is a part of the worldwide CX movement, giving you the chance to meet and compete with companies from all over the world. On 15th October, we celebrated the UK Customer Experience Awards, and the International Customer Experience Awards is taking place on 19th November.

In May 2020, we were delighted to hold the inaugural South East Europe Customer Experience Awards, our first time pioneering an online awards experience. We’re delighted to confirm it was a resounding success: we received 100% positive feedback from our entrants and Finalists!


I definitely advise companies to consider entering the awards, I think it's been a fantastic experience, we were very nervous but the whole thing has put us at ease and it has been a really good team building exercise.
Tracey Clough, Hitachi Capital

What Else is New?

  • An updated set of 12 categories. No matter the size, sector, or scope of your organisation, we have the right category for you!
  • A simplified entry form, now featuring 7 questions (8 for the team and professional categories)
  • Brand new software, AwardsManager 2. We are the only Awards with bespoke software providing full auditability of scoring and feedback reports. Entrants now have their own portal and account so they can keep coming back to their application until the entries are perfectly crafted.
  • CX Week in the Gulf: don’t miss the live CXPA meeting on 15th February. Following the Awards, on 17th & 18th February, Ian Golding will host a CX Professional Masterclass.

We believe our colleagues are brilliant at what they do; they make it their personal responsibility to make things as easy as possible for customers. This nomination shows that all their hard work is paying off, and is being recognised.
Lee Robinson, Customer Service Director, Baxi Customer Support

Meet The Judges

We host the only Awards in which judges must apply for their position!

A judge spends 1.5 hours assessing each entry, both online and at the Finals. With at least 5 judges per category, that means your entry is considered for a minimum of 7.5 hours!

Our judges enjoy an extraordinary and worthwhile experience, as Kantar's research shows:

Judges report positive experience
Who’s judging this year?