FAQ

We welcome initiatives from any organisation: public or private, SMEs or large corporations, B2B and B2C. No matter the size, scope or sector of your organisation, if you’ve done great work to improve the customer experience, these Awards are for you!

Your organisation doesn’t have to be based in the Gulf to be eligible, but you must have offices, employees, clients, customers, HQ, or products in the Gulf market.

First of all, choose the category or categories where your initiatives fit best and you wish to enter. Then, go to Enter Now page to complete all the steps and the payment, after which you will receive the login details for the official online entry form. 50% of your score comes from the written entry, with the remaining 50% from online presentations at the Awards Finals. Submit the form before the entry deadline and wait for the Finalists announcement - if you are one of the Finalists, you can start preparing your presentation.

We offer a reduced entry fee during the early bird period, which ends on 22nd October . In this time, your first entry is AED 1799 and any additional categories are AED 999 (when the order is made together).

After 22nd October , entry is AED 2199, and additional categories are AED 1099.

There’s no limit to the number of categories you can enter. If you feel that your work is relevant to more than one category, you can submit the same initiative into multiple categories.

Additional information is in the Plan2Win document which gives you advice on category selection and writing a winning entry. You can also visit our How to Enter page.

We also offer a series of webinars from previous winners and awards experts. You can ask specific questions about choosing the right category, structuring your submission, and anything else to help with your entry!

The Scoring criteria are the same both for the written entry form and the presentation. Take a look so you know what to expect.

The entry form should be submitted online through our online portal by the entry deadline on 17th December. You get access to the online form once you enter and receive your login details via email. From the moment you receive your login details you can start working on your entry form. Make sure you save it as you finish each section and only click the ‘submit’ button when it is fully complete!

Every category is assessed by independent business professionals who apply to judge with us. We also appoint a Chair of Judges in each category, who ensure that all the presentations are kept to time. You will receive their comments on your written entry and live presentation in a bespoke feedback report.

Find out who’s judging this year: Meet the Judges

We will announce all Finalists on 23rd December. Those who have been shortlisted will present their initiative live online on 15th February.

Yes, all Finalists will receive a Finalist logo that can be used for social media and your website. Once the Finalists are announced we send emails to our extensive base and promote all Finalists on social media. You will receive a Booster Pack to help you spread the word about your achievement.

To attend the two-day hybrid online and live Gulf Customer Experience Awards, we also charge a booking fee. Until 14th January 2021, we’re offering an early bird booking deal: combined savings are 26% when you book a table of 10. Book Now

For the best finalist experience, it is recommended to purchase tickets to the event. However, this is not mandatory.

For those who do not book tickets, one person from an organisation can present the entry to the panel of judges in their category/ categories.   

Access to open presentations from other finalists, participating in CX Trend Talks events, or attending the awards ceremony will not be available for those who have not booked tickets.

Any category winners who have not purchased tickets will be charged if they wish to receive a trophy.

The Finals presentations will take place online on 15th February, while the Awards Ceremony will be held live in Dubai on 16th February.

On the first day, Finalists present their initiatives online in front of the judging panels. Many of these presentations are open to spectators, and you are free to view as many as you wish.

On the afternoon of 16th February, we come together for the Awards Ceremony, where we hear from our keynote speaker, charity partner, find out the winners, and enjoy some very special entertainment!

On the first day of the Finals, you will be allocated a 30-minute online presentation slot for each category you’re in. These run throughout the day, from 9am to 1pm. A presentation schedule with exact timings will be announced well ahead of the event. In these 30 minutes, you will have 15 minutes to present your initiatives and 15 minutes to answer questions from the judges. The judging panel will be different for each category. If you choose to have an open presentation, viewers will be able to watch it online.

As soon as the winners are announced during the live Finals, we announce them on social media and send emails with a full list of winners. Interviews filmed at the Finals will be all over our social media platforms for months after the event and there is an opportunity for an interview with Customer Experience Magazine. No matter the result, you will receive a free judges’ feedback report about 2 weeks after the finals. You will also receive a feedback survey - we’d love to hear your comments!

If you would like a certificate, please get in touch with us and we will make one.