Ian is an internationally renowned leader in customer experience. Speaker, blogger, consultant, adviser and featured columnist and now also non-executive editor of CXM.co.uk in his role as Chairman of the Awards Ian will assist us to ensure the CXA has a clearly articulated role in relation to promoting CX best practice. Ian will also be an advocate for the UK Customer Experience Awards. A highly influential freelance Customer Experience consultant, Ian advises leading companies on Customer Experience strategy, measurement, improvement and employee advocacy techniques and solutions. He has worked across multiple industries including retail, financial services, logistics, telecoms and pharmaceuticals and has deployed Customer Experience tools and methodologies all over the world.