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The Guardians of Excellence in CX

\n\nAt the **Gulf Customer Experience Awards**, every entry is evaluated by a panel of **independent**, **expert judges** - all hand-picked for their experience, integrity, and deep commitment to advancing customer experience.\n\n**A Trusted Judging Panel**\n\nOur judges are **seasoned CX professionals** from across industries. Many are **returning judges**, having supported GCXA over several years - a testament to the value and credibility of our judging process.\n\nEach panellist is committed to **fair, thorough, and constructive assessment**, ensuring that your submission is reviewed with the respect and rigour it deserves.\n\n**What to Expect as an Entrant:**\n\n- Your **written submission** and **live presentation** are scored independently\n- Every entry is judged by a panel of **4 experts**\n- Scores are compiled to determine category winners\n- After the awards, every finalist receives a **Benchmark Report** with detailed feedback to fuel future growth","ImageAlignment":"right","BackgroundType":"dark","Title":null,"TitleAlignment":null,"CTA":null,"Image":{"data":{"id":7042,"attributes":{"name":"14.png","alternativeText":null,"caption":null,"width":860,"height":860,"formats":{"small":{"ext":".png","url":"/uploads/small_14_93f922e80f.png","hash":"small_14_93f922e80f","mime":"image/png","name":"small_14.png","path":null,"size":459.42,"width":500,"height":500},"medium":{"ext":".png","url":"/uploads/medium_14_93f922e80f.png","hash":"medium_14_93f922e80f","mime":"image/png","name":"medium_14.png","path":null,"size":1007.08,"width":750,"height":750},"thumbnail":{"ext":".png","url":"/uploads/thumbnail_14_93f922e80f.png","hash":"thumbnail_14_93f922e80f","mime":"image/png","name":"thumbnail_14.png","path":null,"size":52.02,"width":156,"height":156}},"hash":"14_93f922e80f","ext":".png","mime":"image/png","size":268.68,"url":"/uploads/14_93f922e80f.png","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2025-06-25T13:48:16.246Z","updatedAt":"2025-06-25T13:48:16.246Z"}}}},{"id":708,"__component":"content.image-text-box","Content":"

Judging with Integrity

\n\nThe entire judging process is **closely monitored** by Awards International to maintain the **highest standards of transparency and fairness**.\n\n- **NDAs:** Every judge signs a **Non-Disclosure Agreement** before reviewing any materials\n- **Training:** Judges receive **training and clear guidance** on scoring criteria, feedback expectations, and professional conduct\n- **Evaluation:** Judges receive their own **Feedback Report** and may earn a\n- **Certificate of Excellence** if they meet set standards\n\nEach judge is assigned up to **8 entries within one category**, giving them the focus needed to provide quality evaluations.\n\nJudge selection concludes approximately **one month before the Awards Finals**, giving each judge ample time to review entries and prepare.","ImageAlignment":"left","BackgroundType":"dark","Title":null,"TitleAlignment":null,"CTA":null,"Image":{"data":{"id":7043,"attributes":{"name":"16.png","alternativeText":null,"caption":null,"width":860,"height":860,"formats":{"small":{"ext":".png","url":"/uploads/small_16_e9ebfb8052.png","hash":"small_16_e9ebfb8052","mime":"image/png","name":"small_16.png","path":null,"size":573.62,"width":500,"height":500},"medium":{"ext":".png","url":"/uploads/medium_16_e9ebfb8052.png","hash":"medium_16_e9ebfb8052","mime":"image/png","name":"medium_16.png","path":null,"size":1238.92,"width":750,"height":750},"thumbnail":{"ext":".png","url":"/uploads/thumbnail_16_e9ebfb8052.png","hash":"thumbnail_16_e9ebfb8052","mime":"image/png","name":"thumbnail_16.png","path":null,"size":64.58,"width":156,"height":156}},"hash":"16_e9ebfb8052","ext":".png","mime":"image/png","size":250.34,"url":"/uploads/16_e9ebfb8052.png","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2025-06-25T13:48:16.281Z","updatedAt":"2025-06-25T13:48:16.281Z"}}}},{"id":2984,"__component":"content.box","content":"

Meet This Year’s Judges

\n\n

We’re excited to introduce our 2026 judging panel - a powerhouse of CX talent and leadership.

\n\n

🔽 Scroll down to discover who’s on this year’s panel.

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Skilled in Consultancy, Road Mapping, Organizational Structure, Budget Control, Vendor Management, Integration, and Project Management. Proven track record in Core Banking and Mergers","Image":{"data":{"id":6566,"attributes":{"name":"Mamdooh Ashoor.jpeg","alternativeText":null,"caption":null,"width":1480,"height":1480,"formats":{"large":{"ext":".jpeg","url":"/uploads/large_Mamdooh_Ashoor_659b174e07.jpeg","hash":"large_Mamdooh_Ashoor_659b174e07","mime":"image/jpeg","name":"large_Mamdooh Ashoor.jpeg","path":null,"size":61.4,"width":1000,"height":1000},"small":{"ext":".jpeg","url":"/uploads/small_Mamdooh_Ashoor_659b174e07.jpeg","hash":"small_Mamdooh_Ashoor_659b174e07","mime":"image/jpeg","name":"small_Mamdooh Ashoor.jpeg","path":null,"size":19.14,"width":500,"height":500},"medium":{"ext":".jpeg","url":"/uploads/medium_Mamdooh_Ashoor_659b174e07.jpeg","hash":"medium_Mamdooh_Ashoor_659b174e07","mime":"image/jpeg","name":"medium_Mamdooh Ashoor.jpeg","path":null,"size":37.27,"width":750,"height":750},"thumbnail":{"ext":".jpeg","url":"/uploads/thumbnail_Mamdooh_Ashoor_659b174e07.jpeg","hash":"thumbnail_Mamdooh_Ashoor_659b174e07","mime":"image/jpeg","name":"thumbnail_Mamdooh Ashoor.jpeg","path":null,"size":3.49,"width":156,"height":156}},"hash":"Mamdooh_Ashoor_659b174e07","ext":".jpeg","mime":"image/jpeg","size":120.81,"url":"/uploads/Mamdooh_Ashoor_659b174e07.jpeg","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2025-02-03T16:40:32.480Z","updatedAt":"2025-06-30T14:40:38.666Z"}}},"organization":{"data":{"id":870,"attributes":{"Title":"Bahrain National Insurance","Description":null,"Link":" http://www.bnidirect.com ","createdAt":"2025-02-03T16:40:00.863Z","updatedAt":"2025-02-03T16:40:02.010Z","publishedAt":"2025-02-03T16:40:02.002Z","Logo":{"data":{"id":6564,"attributes":{"name":"Bahrain National Insurance.jpg","alternativeText":null,"caption":null,"width":200,"height":200,"formats":{"thumbnail":{"ext":".jpg","url":"/uploads/thumbnail_Bahrain_National_Insurance_1e0157feef.jpg","hash":"thumbnail_Bahrain_National_Insurance_1e0157feef","mime":"image/jpeg","name":"thumbnail_Bahrain National Insurance.jpg","path":null,"size":5.82,"width":156,"height":156}},"hash":"Bahrain_National_Insurance_1e0157feef","ext":".jpg","mime":"image/jpeg","size":7.99,"url":"/uploads/Bahrain_National_Insurance_1e0157feef.jpg","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2025-02-03T16:39:59.283Z","updatedAt":"2025-02-03T16:39:59.283Z"}}}}}}},{"id":4618,"Title":"Abdullah Alrabiah","Description":"Customer Experience Supervisor","Content":"Abdullah Alrabiah is a dedicated professional with extensive expertise in customer experience, innovation, and strategic management. With a proven track record in enhancing customer journeys and implementing innovative strategies, Abdullah has worked across various high-pressure environments, consistently delivering exceptional results. He has a deep understanding of strategic planning and its impact on operational efficiency and customer satisfaction.\n\nAbdullah’s commitment to excellence is further highlighted by his advanced certifications in strategic management and customer experience, as well as his ongoing efforts to refine his skills in innovation. His passion for improving customer-centric processes makes him a valuable addition to any evaluation panel.","Image":{"data":{"id":6447,"attributes":{"name":"Abdullah.jpeg","alternativeText":null,"caption":null,"width":640,"height":641,"formats":{"small":{"ext":".jpeg","url":"/uploads/small_Abdullah_17fd051da4.jpeg","hash":"small_Abdullah_17fd051da4","mime":"image/jpeg","name":"small_Abdullah.jpeg","path":null,"size":51.39,"width":499,"height":500},"thumbnail":{"ext":".jpeg","url":"/uploads/thumbnail_Abdullah_17fd051da4.jpeg","hash":"thumbnail_Abdullah_17fd051da4","mime":"image/jpeg","name":"thumbnail_Abdullah.jpeg","path":null,"size":7.12,"width":156,"height":156}},"hash":"Abdullah_17fd051da4","ext":".jpeg","mime":"image/jpeg","size":75.47,"url":"/uploads/Abdullah_17fd051da4.jpeg","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2025-01-21T14:33:11.038Z","updatedAt":"2025-01-21T14:33:11.038Z"}}},"organization":{"data":null}},{"id":4619,"Title":"Mai Momani","Description":"Head of Client Experience","Content":"Mai is an experienced CX leader & enthusiast responsible for designing & implementing cross-channel customer engagement strategies, launching relationship-deepening programs, and improving retention levels. 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She has developed customer journey frameworks that redefine industry standards, emphasizing loyalty through innovation. 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Prior to that, she served as Head of CX for the Government of Jersey, spearheading customer-focused transformation in the public sector. Her career spans the automotive, media, and charity sectors, including roles with Jaguar Land Rover, MTV, and the lifesaving charity RNLI.\n\nToday, Emma is the Founder of The Customer Experience Collective, a consultancy that partners with organisations to deliver insight-led CX strategies, unlock customer loyalty, and embed a culture of customer-centricity.\n\nA passionate advocate for the human side of experience, Emma believes that while technology enables scale and innovation, it's the emotional connection that turns customers into advocates. 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He excels in managing various customer interaction channels, including contact centers, online setups, telesales, and ATMs, and has a deep understanding of UX and CX programs along with quality assurance. Mazen is well-versed in emerging payment trends such as blockchain and e-wallets, and is skilled at aligning business requirements with IT capabilities. 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Additionally, she has actively contributed to marketing efforts, fostering growth, promoting collaboration, and ensuring the collective success of the CX division.\n\nIn her career journey, she has led significant strategic initiatives across the organization, orchestrating the integration of new product initiatives through tie-ups and international partnerships, revamping back-end research operations, and successfully launching new international offices.\n\nOne of her primary passions lies in leveraging customers' insights to uncover actionable opportunities, driving continuous improvement practices to deliver differentiated services, and creating a 'Wow' Customer Experience for our valued clients while aligning it with crucial business metrics.\n\nHer expertise and views on customer experience and strategy have been recognized both nationally and internationally, with her contributions being published and presented in various reputable forums and publications. Moreover, she had the honor of serving as a judge in several forums including D2C brand leadership awards , GCXA 2022-23, lending her expertise as a distinguished industry expert.\n\nAwards\n\n2023: Winner - Top Global CX Professional Award at the CXMStars™ \n Winner - Mumbai's Woman Leader at World Women Leadership Congress\n Winner - Most Talented Quality Leader at World Quality Congress\n2022: Winner - Top Global CX Professional Award at the CXMStars™ \n2021: Winner - CX Personality of the Year at Leadership Summit and Awards \n","Image":{"data":{"id":4895,"attributes":{"name":"Piyali Chatterjee Konar.jpg","alternativeText":"","caption":"","width":517,"height":517,"formats":{"small":{"ext":".jpg","url":"/uploads/small_Piyali_Chatterjee_Konar_75cc889f14.jpg","hash":"small_Piyali_Chatterjee_Konar_75cc889f14","mime":"image/jpeg","name":"small_Piyali Chatterjee Konar.jpg","path":null,"size":33.54,"width":500,"height":500},"thumbnail":{"ext":".jpg","url":"/uploads/thumbnail_Piyali_Chatterjee_Konar_75cc889f14.jpg","hash":"thumbnail_Piyali_Chatterjee_Konar_75cc889f14","mime":"image/jpeg","name":"thumbnail_Piyali Chatterjee Konar.jpg","path":null,"size":5.85,"width":156,"height":156}},"hash":"Piyali_Chatterjee_Konar_75cc889f14","ext":".jpg","mime":"image/jpeg","size":36.25,"url":"/uploads/Piyali_Chatterjee_Konar_75cc889f14.jpg","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2023-12-12T16:43:20.058Z","updatedAt":"2023-12-12T16:43:20.065Z"}}},"organization":{"data":{"id":268,"attributes":{"Title":"Hansa Research Group","Description":null,"Link":null,"createdAt":"2023-01-31T15:35:43.471Z","updatedAt":"2023-01-31T15:37:24.047Z","publishedAt":"2023-01-31T15:35:44.985Z","Logo":{"data":{"id":2466,"attributes":{"name":"Hansa LOgo.jpg","alternativeText":"","caption":"","width":151,"height":65,"formats":null,"hash":"Hansa_L_Ogo_ef56c736ee","ext":".jpg","mime":"image/jpeg","size":3.33,"url":"/uploads/Hansa_L_Ogo_ef56c736ee.jpg","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2023-01-31T15:35:40.439Z","updatedAt":"2023-01-31T15:35:40.523Z"}}}}}}},{"id":4632,"Title":"Ali Alkhazali","Description":"Corporate CX Sr Manager","Content":"Ali Alkhazali is passionate about Customer Service and Customer Experience, he obtained a Master Degree in International Management from Geneva Business School in 2015, and a bachelor degree in Computer Science & Information Technology from Jordan University of Science and Technology in 2005. With 18 years of successful career, he held managerial positions within big organizations leading Customer service across different sectors such as Technology, Maritime, Insurance, Digitalization and Telecom, to deliver best customer experience and achieve highest customer satisfaction, Ali was awarded a number of local and international awards, also he is a certified Coach, a Musician and a Tennis player ","Image":{"data":{"id":5556,"attributes":{"name":"Ali Alkhazali.png","alternativeText":null,"caption":null,"width":843,"height":843,"formats":{"small":{"ext":".png","url":"/uploads/small_Ali_Alkhazali_b2a27d08f0.png","hash":"small_Ali_Alkhazali_b2a27d08f0","mime":"image/png","name":"small_Ali Alkhazali.png","path":null,"size":440.82,"width":500,"height":500},"medium":{"ext":".png","url":"/uploads/medium_Ali_Alkhazali_b2a27d08f0.png","hash":"medium_Ali_Alkhazali_b2a27d08f0","mime":"image/png","name":"medium_Ali Alkhazali.png","path":null,"size":943.39,"width":750,"height":750},"thumbnail":{"ext":".png","url":"/uploads/thumbnail_Ali_Alkhazali_b2a27d08f0.png","hash":"thumbnail_Ali_Alkhazali_b2a27d08f0","mime":"image/png","name":"thumbnail_Ali Alkhazali.png","path":null,"size":52.28,"width":156,"height":156}},"hash":"Ali_Alkhazali_b2a27d08f0","ext":".png","mime":"image/png","size":300.58,"url":"/uploads/Ali_Alkhazali_b2a27d08f0.png","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2024-07-12T14:03:56.216Z","updatedAt":"2024-07-12T14:03:56.216Z"}}},"organization":{"data":{"id":659,"attributes":{"Title":"Abu Dhabi Ports","Description":null,"Link":null,"createdAt":"2024-07-12T14:04:37.026Z","updatedAt":"2024-07-12T14:04:37.799Z","publishedAt":"2024-07-12T14:04:37.794Z","Logo":{"data":{"id":5557,"attributes":{"name":"Abu Dhabi Ports.jpg","alternativeText":null,"caption":null,"width":200,"height":200,"formats":{"thumbnail":{"ext":".jpg","url":"/uploads/thumbnail_Abu_Dhabi_Ports_13513669a4.jpg","hash":"thumbnail_Abu_Dhabi_Ports_13513669a4","mime":"image/jpeg","name":"thumbnail_Abu Dhabi Ports.jpg","path":null,"size":3.31,"width":156,"height":156}},"hash":"Abu_Dhabi_Ports_13513669a4","ext":".jpg","mime":"image/jpeg","size":4.5,"url":"/uploads/Abu_Dhabi_Ports_13513669a4.jpg","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2024-07-12T14:04:35.286Z","updatedAt":"2024-07-12T14:04:35.286Z"}}}}}}},{"id":4633,"Title":"Julia De Souza","Description":"Vice President, Customer Experience & Operations ","Content":"Julia De Souza is the Vice President of Customer Experience & Operations at American Express Middle East and North Africa (MENA). \nAs part of her position, Julia manages the Operations and Servicing functions in addition to her role as the appointed Complaints Officer and the Business Conduct Leader. Julia is responsible for leading the call centre, live chat, customer information updates, quality assurance, Cardmember retention and engagement and more. \nJulia has been in her current position since 2017 – prior to her role she held key leadership positions within the company, making an impact in all departments she was working in. Previously, Julia was responsible for the implementation of new products and services, managing bank partnerships, and responsible for the PMO’s set up and its organizational establishment. Since joining American Express, Julia succeeded in initiating the Customer Experience program, establishing the “Voice of the Customer” strategy, training all staff, and customer experience policies. \nJulia is originally from Germany, but has since established a home in Bahrain since 1985 – she holds a master’s degree in business administration from Germany. \n","Image":{"data":{"id":6616,"attributes":{"name":"Julia De Souza.jpg","alternativeText":null,"caption":null,"width":4750,"height":4750,"formats":{"large":{"ext":".jpg","url":"/uploads/large_Julia_De_Souza_6377f0bca2.jpg","hash":"large_Julia_De_Souza_6377f0bca2","mime":"image/jpeg","name":"large_Julia De Souza.jpg","path":null,"size":147,"width":1000,"height":1000},"small":{"ext":".jpg","url":"/uploads/small_Julia_De_Souza_6377f0bca2.jpg","hash":"small_Julia_De_Souza_6377f0bca2","mime":"image/jpeg","name":"small_Julia De Souza.jpg","path":null,"size":41.06,"width":500,"height":500},"medium":{"ext":".jpg","url":"/uploads/medium_Julia_De_Souza_6377f0bca2.jpg","hash":"medium_Julia_De_Souza_6377f0bca2","mime":"image/jpeg","name":"medium_Julia De Souza.jpg","path":null,"size":85.18,"width":750,"height":750},"thumbnail":{"ext":".jpg","url":"/uploads/thumbnail_Julia_De_Souza_6377f0bca2.jpg","hash":"thumbnail_Julia_De_Souza_6377f0bca2","mime":"image/jpeg","name":"thumbnail_Julia De Souza.jpg","path":null,"size":5.7,"width":156,"height":156}},"hash":"Julia_De_Souza_6377f0bca2","ext":".jpg","mime":"image/jpeg","size":2406.49,"url":"/uploads/Julia_De_Souza_6377f0bca2.jpg","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2025-02-11T11:48:54.718Z","updatedAt":"2025-02-11T11:48:54.718Z"}}},"organization":{"data":{"id":891,"attributes":{"Title":" American Express Middle East ","Description":null,"Link":"http://americanexpress.ae","createdAt":"2025-02-11T11:48:16.027Z","updatedAt":"2025-02-11T11:48:16.909Z","publishedAt":"2025-02-11T11:48:16.901Z","Logo":{"data":{"id":6615,"attributes":{"name":"american express.jpg","alternativeText":null,"caption":null,"width":108,"height":97,"formats":null,"hash":"american_express_12a1cb9226","ext":".jpg","mime":"image/jpeg","size":3.04,"url":"/uploads/american_express_12a1cb9226.jpg","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2025-02-11T11:48:05.182Z","updatedAt":"2025-02-11T11:48:05.182Z"}}}}}}},{"id":4634,"Title":"MAHMOUD ZAKY ELSAFTY","Description":"Customer Experience Director","Content":"Mahmoud Zaky Elsafty is the Customer Experience Director at Dubai Land Department (DLD), working through ERES, a semi-government subsidiary. With over 18 years of experience in service delivery across telecom and real estate, Mahmoud has specialized in customer journey mapping, service design, voice of the customer, digital transformation, Retail and mystery shopping.\n\nDuring his long years of experience, Mahmoud has successfully driven customer-centric transformations, designed impactful customer journeys, and improved operational excellence in service delivery. He currently plays a pivotal role in digital transformation and oversees various customer channels, including the contact center, walk-in services, service partners, and CRM systems, ensuring alignment with Dubai's ambitious customer experience goals.","Image":{"data":{"id":6542,"attributes":{"name":"Mahmoud Elsafty.jpg","alternativeText":null,"caption":null,"width":300,"height":300,"formats":{"thumbnail":{"ext":".jpg","url":"/uploads/thumbnail_Mahmoud_Elsafty_27200a6a29.jpg","hash":"thumbnail_Mahmoud_Elsafty_27200a6a29","mime":"image/jpeg","name":"thumbnail_Mahmoud Elsafty.jpg","path":null,"size":4.56,"width":156,"height":156}},"hash":"Mahmoud_Elsafty_27200a6a29","ext":".jpg","mime":"image/jpeg","size":13.97,"url":"/uploads/Mahmoud_Elsafty_27200a6a29.jpg","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2025-01-30T14:01:42.214Z","updatedAt":"2025-01-30T14:01:42.214Z"}}},"organization":{"data":null}},{"id":4635,"Title":"Haitham Qarqash","Description":"Government Services Section Head","Content":"Haitham Qarqash is a seasoned expert in government services enhancement, ISO management systems and organizational excellence models, Currently serving as a Section Head for the Abu Dhabi Government, he participated in many transformative initiatives, including managing, enhancing service portfolios and annual assessments for the Abu Dhabi Effortless Program. \nWith a robust background in consultancy, Haitham has implemented excellence models like EFQM and Sheikh Khalifa Excellence Award and conducted large-scale ISO certifications across various industries. 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Throughout their career, they’ve led and delivered numerous digital initiatives, enhancing customer journeys and driving process improvements across industries. Their expertise spans customer journey design, operational optimization, and leveraging technology to create seamless, impactful customer experiences. 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Interested in Judging at GCXA?

\n\n

If you're an experienced CX professional and would like to be part of our distinguished judging panel, we’d love to hear from you.

\n","bg_color":null,"BackgroundType":"dark","CTAs":[{"id":1835,"Text":"Apply to Become a Judge","Link":"resource/register-interest","TargetBlank":false,"Bg_color":null,"TextAlign":"center"}],"background_image":{"data":null}}],"seo":{"id":829,"metaTitle":"Meet the Judges | Gulf Customer Experience Awards 2026","metaDescription":null,"preventIndexing":null,"structuredData":null,"meta":[],"metaImage":{"data":null}},"Submenu":null,"localizations":{"data":[]}}}],"meta":{"pagination":{"page":1,"pageSize":25,"pageCount":1,"total":1}}}