The Categories

There are 15 categories to choose from this year. They encompass sector-specific industries such as banking and telecoms, as well as application-specific areas such as the best user experience and best use of social media. The categories have been refreshed to incorporate both B2B and B2C initiatives and to ensure all sizes of organisations can enter, whether as an individual, SME or large corporation. What’s more, you can increase your chances of winning as there is no limit to the number of categories you can enter.

Customer Experience Category

For initiatives undertaken by organisations to place customers at the heart of everything they do.

Customer Experience Category

Whether using the phone, online chat or any other form of contact, this award is for companies who enhance customer experience through the use of contact centres.

Customer Experience Category

Using the right metrics is key to success in CX, and this award will go to the company with the most sophisticated, relevant and useful measurements of their customer experience approach.

Customer Experience Category

For organisations who have developed detailed, coherent and effective CX strategies, and who have seen positive business results as a consequence.

Digital Experience Category

For organisations who have delivered profound transformation of their business and organisational activities through intelligent use of digital technology.

Employee Experience Category

For those organisations who have enhanced the employee experience by empowering staff members, and who have improved their customer service as a result.

Employee Experience Category

For organisations who retain and engage staff successfully and inspire positivity in their employees, achieving great business results as a consequence.

People Category

This is for an individual and/or team leader who can demonstrate dedication to delivering exceptional customer experience. They can be nominated by a customer, a colleague or even themselves!

Employee Experience Category

This is for teams who have displayed outstanding commitment, application, passion and focus, and have made an exceptional contribution to their organisation’s customer experience.

Overall Winner

This award goes to the finalist with the highest overall score.

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