Founder and CEO
Riadh Boukhris is a visionary software entrepreneur devoted to advancing the field of customer service; 30 years of customer service excellence acceleration mainly in the sectors of banking, government, healthcare, insurance, telecom, and retail.
Riadh is currently the founder CEO of BlueWorld, delivering digital service transformations that integrate business re-engineering, industry expertise and disruptive innovation, with a global presence.
In 2016, Riadh co-founded XONA BLUE Partners, a boutique advisory firm specialized in Telecom, Media and Technology in MENA, part of XONA Partners, based in San Franscico, USA.
In 2000, Riadh incorporated ALTITUDE SOFTWARE MENA in Dubai Internet City, UAE. He built and led it for 20 years. Altitude was a global leader in Customer Interaction Management software across 18 countries around the world, now part of Enghouse, listed in Toronto, since 2020.
Previously, over a period of 12 years, Riadh held several key international positions at Alcatel Telecom, including Managing Director of two countries and Key Account Director for the United Nations worldwide. He holds two Master degrees from the University of Nice, France, and he completed his business studies at INSEAD Business School.