Edwin Best is CRM & Customer experience trusted advisor: business coach, consultant, SAFeAgile and interim. He is the owner of edwinbest.org, guiding organisations for the transformation towards Customer-Centric business. Edwin has (internationally) collaborated with a lot of customers with a wide range of CRM & Customer experience issues; Cx strategy, CRM selection & CRM implementation, Customer journey mapping. He is acting on the cutting edge of business and ICT. His mission is to make an active contribution to the discipline of customer-centric business. Cx judging is one of the activities to fulfil this mission.